Privacy Policy
Last Updated: January 24, 2026
UrbanCompare ("we," "us," or "our") is operated by NextDream Innovations LLC. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website urbancompare.com (the "Site") and use our services.
Our Commitment: We believe in transparency. We collect only what we need to provide you with useful city comparison tools, and we never sell your personal contact information to third parties.
1. Information We Collect
1.1 Information You Provide Directly
We collect information you voluntarily provide when using our Site:
- Contact Information: Email address when you sign up for newsletters, request comparison reports, or contact us
- Comparison Preferences: Cities you compare, income ranges entered, and lifestyle preferences selected
- Quiz/Assessment Responses: Answers provided in interactive tools like relocation quizzes
- Communications: Information in messages you send us through contact forms or email
1.2 Information Collected Automatically
When you access our Site, we automatically collect certain information:
- Device Information: Browser type, operating system, device type
- Usage Data: Pages visited, features used, time spent on pages, buttons clicked
- Location Data: General geographic location based on IP address (city/region level, not precise location)
- Referral Data: How you arrived at our Site (search engine, link, direct)
1.3 Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Enable basic site functionality (session management, security) | Session |
| Functional | Remember your preferences (cities compared, display settings) | 1 year |
| Analytics | Understand how visitors use our Site to improve it | 2 years |
| Advertising | Deliver relevant ads and track affiliate conversions | 90 days |
You can control cookies through your browser settings. Note that disabling certain cookies may limit Site functionality.
2. How We Use Your Information
We use collected information for the following purposes:
- Provide Services: Display city comparisons, generate reports, and personalize recommendations
- Communicate: Send requested comparison results, respond to inquiries, and provide customer support
- Improve Our Site: Analyze usage patterns to enhance features and user experience
- Marketing: Send newsletters and updates (only with your consent; you can unsubscribe anytime)
- Security: Detect and prevent fraud, spam, and abuse
- Legal Compliance: Meet legal obligations and enforce our terms
3. Information Sharing and Disclosure
3.1 We Do NOT Sell Your Personal Information
We do not sell, rent, or trade your personal contact information (name, email, phone) to third parties for their marketing purposes.
3.2 When We Share Information
We may share information in these limited circumstances:
- Service Providers: With vendors who help operate our Site (hosting, email delivery, analytics) under strict confidentiality agreements
- Affiliate Partners: When you click affiliate links, the partner site receives referral information (see Section 4)
- Aggregated Data: We may share anonymized, aggregated statistics (e.g., "60% of users compared cities in Texas") that cannot identify you
- Legal Requirements: When required by law, court order, or to protect our rights and safety
- Business Transfers: In connection with a merger, acquisition, or sale of assets
4. Affiliate Links and Third-Party Services
Affiliate Disclosure: Some links on our Site are affiliate links. When you click these links and complete a qualifying action (purchase, signup, quote request), we may earn a commission at no additional cost to you.
When you click an affiliate link:
- You will be redirected to the third-party partner's website
- The partner may collect information according to their own privacy policy
- We may receive conversion data (whether a transaction occurred) but typically not your personal details from the partner
- Cookies may be placed to track the referral
Our affiliate relationships do not influence the factual data shown in city comparisons. Partners do not control which cities we display or how we present information.
Third-Party Services We May Use
- Google Analytics: Website analytics (Google Privacy Policy)
- Stripe: Payment processing (Stripe Privacy Policy)
- Mailchimp/Email Service: Newsletter delivery
- Cloudflare: Security and performance
5. Your Rights and Choices
5.1 Access and Control Your Data
You have the right to:
- Access: Request a copy of personal information we hold about you
- Correct: Update inaccurate information
- Delete: Request deletion of your personal information
- Opt-Out: Unsubscribe from marketing emails at any time via the link in each email
- Data Portability: Receive your data in a portable format
To exercise these rights, contact us at privacy@urbancompare.com.
5.2 California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act:
- Right to know what personal information is collected, used, and shared
- Right to delete personal information
- Right to opt-out of the sale of personal information (note: we do not sell personal information)
- Right to non-discrimination for exercising privacy rights
5.3 Do Not Track
Our Site does not currently respond to "Do Not Track" browser signals. However, you can control tracking through cookie settings and browser privacy controls.
6. Data Security
We implement appropriate technical and organizational measures to protect your information:
- SSL/TLS encryption for data transmission
- Secure server infrastructure
- Access controls limiting employee access to personal data
- Regular security assessments
While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
7. Data Retention
We retain personal information for as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes and enforce agreements
Generally, we retain account and comparison data for up to 3 years of inactivity, after which it may be deleted or anonymized.
8. Children's Privacy
Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
9. International Users
Our Site is operated in the United States. If you access the Site from outside the US, your information may be transferred to, stored, and processed in the US where data protection laws may differ from your country. By using our Site, you consent to this transfer.
10. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the Site after changes constitutes acceptance of the updated policy.
11. Contact Us
For questions about this Privacy Policy or our data practices:
NextDream Innovations LLC
Website: urbancompare.com